whether or not you know it, people are talking about your brand offline and online. they are interacting with your business and discussing their experience. it might be at a dinner party, on a blog, or to a massive online audience via social tools, but they are talking and forming opinions. due to real time web communication and the power of social sharing on platforms such as yelp and facebook, peer influence is more powerful than ever. it has never been this easy to threaten a brand’s prestige.

whether you are a politician, celebrity or business, the need to monitor and manage your online reputation and fan engagement is crucial.  we can help you create and distribute positive content that will generate authenticity, deep connections and increase your brand value.

many businesses get caught up in the day to day operations of running their companies, and often lose focus on their strategic vision. small business founders, especially those wearing many hats, have limited bandwidth to frequently assess whether or not their actions are aligning to their larger road map. we bet this is you, in fact, we know this is you. so hold your horses right here… think for just a minute… are you on the right track? are you really focused on the vision? a good operational or business plan is not the same and cannot substitute for a strong strategic outline.

blupint focuses on the vision, conception and leadership to build or adapt your business plan. we hone in on all areas of strategic management including: competitive scanning, goal formulation, evaluation of current model, strategic partnerships, benchmarking and performance tracking. times are a–changing, let’s embrace it and let’s get to it.

if you don’t understand that the social web is transforming the entire way we are doing business, then we have a ton of work to do. congratulations, you are barking up the right tree. brands must quickly adapt to the fact that social experiences are what motivate their customers. people connect with each other more than with companies and institutions. there are conversations happening about your business RIGHT NOW.. are your ears tuned in? our belief is that communication will serve you more than conventional marketing.

us lil pints, provide the critical understanding and tools you need to connect to your community. we practice it first hand, everyday. it is time to participate, find your people, fish where the fish are. we have your fishing poles ready.

our areas of focus include: driving business value from social networks, compelling content creation, community and evangelist building, as well media and conversation monitoring. we do this all, under the understanding that quantifiable results are key and that metrics and analytics must be incorporated every step of the way.

time to freshen up! the pints understand SMS more than snail mail, social networks more than country clubs, and websites more than brochures. we can give your brand a digital makeover and translate it to the millennial, teen to thirty-something market and the early adopters of new and emerging media tools.

our areas of focus include: logo and brand identity, messaging and copywriting, website design and development with the latest tools and content management systems, SEO/keywords, and mobile campaigns.