small and mighty concepts for big and bold change

the birth of blupint

it all started a mere three and a half months ago. sitting at our MBA graduation ceremony, joyce and i realized (rather quickly, considering the state of the world!) those ideas of 6-figure job offers, inflated expense accounts, and happy inductions to the upwardly mobile were not going to be as prominent and widely-available as they had been in previous years. lucky for us, these “ideas” were thoughts neither of us had ever bought into. don’t get us wrong – 6-figures and the like is what many think is success, but being offered those things wasn’t going to get our heart racing the way this venture would. however, these were (and likely still are?) ideas of the typical MBA candidate – and we’re everything BUT typical. entrepreneurs at heart, we looked at the tough economy as an opportunity to create our own unique and creative company. having similar backgrounds in marketing in both small and fortune 500 companies, a shared passion for all things digital and online, and a unique combination of character and personality (to say the least) we decided to put our abilities to a true test and launch a marketing agency.

blupint was created (officially) when we combined the multiple consulting and one-off marketing gigs we were being hired for as individuals. we quickly realized that combining our networks, our work, and our abilities was going to lead to something bigger than either one of us could accomplish alone– and it would be a hell of a lot more fun. we’ve now officially been doing this for three months and have a list of growing clients. there’s good and challenging days, and it’s been a roller-coaster already… but we both agree, it’s better than any offer we could imagine.

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  • Love the site! Joyce is a Social Media Rockstar.

    Dinesh Ravishanker
    CEO, CallFire.com
  • Mr. Herman - Excellent job with your new venture. The site looks great and you seem to be attracting some pretty cutting-edge, fun clients. Best of luck to you both with blupint.
  • Kirsten
    Since you help companies create digital marketing strategies, what strategies have you implemented for yourself?
  • Joyce
    great question Kirsten. as a service company with social media expertise, our main tools are thought leadership, community building and of course, word of mouth customer referrals. we tend to be more focused on relationship building versus more conventional SEO strategies.
  • Tyler Ring
    Herman congrats on your new endeavor and I hope the best for you and your team. In the photo above are you wearing a friendship bracelet? If so......AWESOME!!! Good luck with your new business. -Tyler
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